In business, there is a fine line between success and failure. At the end of the day, good branding is what will dictate which side of the line your business falls on.
Case-in-point, this October acclaimed graffiti artist, Banksy, has had an ongoing “residency” on the streets of New York City called “Better Out Than In” (http://www.banksyny.com/). As part of this project, on Saturday he set up an innocuous sidewalk kiosk in Central Park selling his original work for $60 per piece. Without the “Banksy” brand name attached, the day ended with a handful of sales totaling $420 dollars. Each piece has now been valued at over $31,000.
This photo links to a video that shows how easy it is for great products to be ignored when you take away the “hype”.
Keep your eye on Banksy’s “Better Out Than In” project (http://www.banksyny.com/). They’re sure to cap off the month with something monumental.